Sometimes a shop can be too concerned about the price of parts and labor as it compares to their competition down the street. A wise shop owner once said, “Loyalty can’t be bought.” Just ask some of your most loyal customers why they keep bringing their car back to your shop. Chances are they will never say it is because you are the cheapest.
Click here to learn more and have your local Mighty representative contact you.
Posting a picture of a women on your website and putting “women’s” magazines in the waiting room is not being “female friendly” and it could be insulting. A shop needs to attract customers because of who you are and what your business stands for. Focus your energy on getting to know your customers as individuals. Find out what they want from their repair experience and then do everything in your power to provide it.
Mighty offers point-of-sale materials to help your customers understand the repairs you are recommending. Click here to learn more.
Fear is a great memory device. If a driver had a recent battle with a rainstorm and bad wipers, chances are they know the real condition of their wipers. Just ask.
Mighty offers a complete line of wipers, including frameless, conventional and even rear wipers. Click here to learn more.
Sit down with your suppliers to ask what they would recommend to boost your preventive maintenance services. It could be new point-of-sale materials or a new software program that can help you sell more. If you are successful, they are successful.
Click here to learn more and have your local Mighty representative contact you.
Provide your service advisors with digital audio recorders so they can listen to their communications with the customer. This is not for the owner to check up on a service advisor, but as a way to self-coach and improve upon their communications with the customer. It can help identify lost opportunities and gauge if they listened to the customer’s needs.
Click here to learn more and have your local Mighty representative contact you.
