Scan every vehicle that enters your shop for codes. Technicians do not need a full-feature scanner; a simple scanner will do the trick. The scan should be quick, but do not clear the codes. Even if the light is not on, scan it for pending codes. Random misfire codes can indicate worn spark plugs. Catalyst efficiency codes can indicate worn oxygen sensors, damaged converters or a faulty fuel system. Also, fuel trims can indicate a restricted air filter or damaged mass airflow sensor. It is a very effective way to sell diagnostic time.
Click here to learn more and have your local Mighty representative contact you.
They say a picture is worth a thousand words. So how can you use a picture to help make the sale? It’s right there in your hand.
Your SMARTPHONE!
THE SITUATION: A young man, in his late teens, has brought the family SUV in for an oil change and tire rotation.
THE DISCOVERY: When performing your routine inspection, you discover the front brakes are nearly worn out and need replacing ASAP.
THE PROBLEM: The son is only authorized to get the oil change. The father is at work.
THE SOLUTION: You ask the son if it is OK to send a picture of the worn out brakes to the father’s smart phone. He texts back after seeing the photo: “Looks like we need brakes. Get ’em done!”
Take advantage of technology, especially the handy cameras that come with many smartphones. And the cool thing about many of the phones: they are small enough to take a picture in tight places around the engine or under the car.
Click here to learn more and have your local Mighty representative contact you.
“You may have a perfect understanding of wheel alignment and front-end geometry. But, if you can’t communicate in “layman’s language” just what is wrong and how to correct it, you are not using one of the most important sales tools you have.”
–Lee Hunter, founder of Hunter Engineering
Lee Hunter was an innovator when it came to automotive service equipment. But, he understood that if a shop could not communicate with the customer on the benefits of a repair, the sale could be lost.
Being able to communicate to the customer in an honest and effective manner is just as important as the latest scan tool or scope. Training is key in being able to communicate with the customer. The better you understand a component or system, the more effective you will be explaining it to the customer.
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You can learn from your dentist. He or she employs a very simple, but effective customer retention/preventive maintenance technique you should use in your business. After a cleaning and before leaving the office, the next cleaning is scheduled. Brilliant! Why not do the same with your customers? After all, you know what preventive maintenance services their vehicle needs. And since you know their driving habits, you know when they will be due for their next service. So schedule it before they leave.
Click here to learn more and have your local Mighty representative contact you.
If you look in some customers’ cars you will see Clorox wipes, Purell and other items to keep the environment inside germ free. However, one of the most effective tools to keep healthy could be part of the HVAC system. Cabin air filters are very efficient and have electrostatically charged fibers that can trap particles smaller than 1 micron in size.
Most quality cabin air filters will stop 100% of all particles that are 3 microns or larger in size and 95-99% of particles in the 1-3 micron size range. This prevents most pollens, mold spores and bacteria from entering the vehicle. Some cabin air filters are also treated with a chemical biocide to inhibit the growth of odor-causing bacteria, fungi and algae.>/p>
Mighty Cabin Air Filters are designed to filter out road dust, pollen, and other contaminants as small as one micron. Click here to learn more.
