If the customer will see a document, take your time. Acronyms like RO, RR and PO can confuse the customer and lead to mistrust. It may seem like a hassle, but the customer does notice. If there is diagnostic time on the estimate or final bill, document what tests were performed.
Although Mighty specializes in selling auto parts, as a leading aftermarket-parts supplier, we work very closely with the top software providers in the automotive industry to help our customers make smart purchasing decisions. Click here to learn more.
A simple permanent marker can save you time and money when performing an oil change. On the filter, mark the date and the initials of the technician who performed the installation. Why? First, marking the filter documents when the filter was replaced and who in the shop did it. If a customer tries to claim that you were responsible for a problem with their engine, This could become a valuable part of your defense.
This can be taken even further by writing the oil capacity and even the torque specification for the drain plug.
Click here to learn more about Mighty filters.
There should be no shame in a comeback, there should only be shame if the problem is not discussed. Hold meetings with key people and discuss all comebacks and errors. Ask everyone for ways to reduce comebacks, improve production and consistency. With proper training, most problems can be solved and prevented.
Click here to learn more and have your local Mighty representative contact you.
The next time you walk into your customer waiting room, stop for a minute and take a look around. Really study what is there, and ask yourself, is this a selling environment? Is the area clean, with comfortable chairs? Are there marketing materials to inform the customer of the services you offer and why they should have them performed? If your answer to any of these is “No,” then it might be time to consider a “face lift.”
Mighty offers point-of-sale materials to help your customers understand the repairs you are recommending. Click here to learn more.
Tell your employees that you are thrilled to have them as a part of your company, and would like to put their photos in your local print ads to tell the
readers just how proud you are to have them on your team. Then with each release, insert a good-size portrait shot of one of your employees, along with a short bio and a message of appreciation. When the people in your community see that familiar face in your ads, in many cases they’ll be pleasantly surprised to learn that they work at a local auto repair shop.
Click here to learn more and have your local Mighty representative contact you.
